In order to attract employees, Jay’s needed to differentiate themselves from the crowd and effectively illustrate why someone would want to join their ranks. Through interviews and research, we learned that some compelling employee benefits are Jay’s family-like atmosphere, the way each driver is viewed as an individual, and the flexibility the drivers have with their schedules. Consequently, we made sure this was strongly conveyed on the site and supported with the right visuals.
With all this in place, the applications were sure to start rolling in! In order to take some of the load off the office staff, we built a streamlined application process straight into the site itself. Now, any aspiring driver, mechanic, or aide can submit an application form without making a single phone call.