This Site Will Floor You | Forwardslash - Web Strategy, Design, & Development in Brooklyn, NY

The Challenge

In a field crowded with competitors and imitators, you’ve got to take a stand. That’s why Lock-Tile, makers of the best interlocking floor tile systems in the business, came to us to create a fully re-branded online destination that communicated the full power of their unique products to consumers and resellers alike.

For more than 20 years, New Jersey-based Lock-Tile has designed and manufactured affordable modular flooring from 100% recycled materials for all kinds of industrial, commercial and residential usage. Their colorful and durable interlocking PVC tile systems are backed with free samples, dedicated customer service and a 100% satisfaction guarantee. But for a company that proudly delivers the ultimate DIY flooring solution, they desperately needed an all-new web site that would be as innovative, imaginative and dependable as the products they’re selling.

The Process

Fortunately, WEBexpo are DIY solution experts too. After an on-site meeting and tour of their manufacturing facility, our marketing team researched and prepared a dossier that clarified Lock-Tile’s numerous strengths and advantages among every kind of competitive flooring product. From there, our copywriters and graphic designers began conceptualizing dozens of pages of original content that reflected an all-new ad campaign and branding approach. Finally, our design team created a visual theme that was colorful, inventive and fun to navigate.

The Results

When we showed the beta site to our clients, they were floored. We’d created a vibrant, creative and robust online destination that included extensive product details and benefits, usage galleries, customer testimonies, tips & resources, flooring option comparisons, tech specs, ordering info, customer service forms and even reseller information. Most of all, the new site effectively re-positions our clients as the company that is sweeping the industry off its feet, one locking tile at a time.

Lock-Tile is now nationally known as the leading product to instantly transform any kind of floor. Which is more than a nice coincidence, because WEBexpo is the design & development firm that transforms every kind of client’s online presence from the ground up.