When Chefman approached Forwardslash, they were enjoying fast-growing sales, making significant inroads with retailers, and growing a loyal consumer following evidenced by thousands of buyers opting into the Club Chefman community.
The problem? Their flagship site portrayed an uninspired, downmarket and lifeless brand—wholly inconsistent with the fresh, bold brand image and immersive brand experience that the Chefman team had worked hard to create.