Get comfortable with zonetech | Forwardslash - Web Strategy, Design, & Development in Brooklyn, NY

The Challenge

ZoneTech needed an easily navigable ecommerce experience that would showcase their unique selection of products, encourage conversion and engagement, and maintain brand integrity.

ZoneTech, a manufacturer of innovative, high-quality auto accessories, focuses on providing its customers with a variety of affordable options to make their cars more comfortable, functional and enjoyable. By offering a wide range of products, covering everything from decorative accessories to organizational and safety products, ZoneTech caters to car enthusiasts and those looking simply to improve their driving experience.

The Process

The bottom line is that ZoneTech’s users are already looking to improve their daily driving experience. Knowing this, it was imperative that the UX worked for ZoneTech’s target market. The User Experience was carefully crafted to optimize browsing and checkout flow with a compatible design that established brand awareness and loyalty. We used synchronized hover effects to help guide users, promoting engagement and ease of use. Large product tiles reduce distractions and focus the customer. And finally, we creatively implemented UI design with a family of colors, icons, and fonts that convey the ZoneTech brand style.

The Results

By conducting extensive user research and by staying true to their brand pillars, we designed a unique ecommerce experience that would engage and convert visitors while serving as a powerful platform for content marketing, remarketing, and retargeting strategies.