To stand out, Fine Fixtures needed to captivate designers with a revolutionary user experience. This true-to-brand approach involved more than changing the aesthetic components of their website; it required a total revamping of the site’s interface and functionality, and user engagement.
Forwardslash began with an in-depth analysis of Fine Fixtures’ brand, products, and audience. This involved tracking and interpreting users’ outcomes—understanding when users were coming to the site, why they were coming to the site, and what they were trying to accomplish with each visit. By becoming embedded in the detailed processes of Fine Fixtures’ business, the Forwardslash team set out to create a customized, intuitive, and joyful browsing experience for the consumer that would seamlessly compliment
Fine Fixtures’ operations and set them far ahead of the competition.