For over 45 years, family-owned Capri Optics has manufactured and sold high-quality, on-trend value eyewear to retailers worldwide. Through their integrity, loyalty, and commitment to delivering remarkable service, they’ve earned a strong name in the industry, and demand for their stylish collections is high.
The Challenge: Streamlining wholesale orders
As a popular global brand, Capri Optic’s existing wholesale site simply wasn’t performing to scale. Orders through the site were lackluster in comparison to other channels; many B2B clients were still choosing to order via print catalog and emailing/faxing orders in.
Additionally, when they released new collections, their existing site did little to highlight these new designs
From an order fulfillment perspective, orders that did come through the site were processed manually, an approach that was inefficient and wouldn’t scale if and when order volume increased. Therefore, Capri Optics needed automated internal processes that would streamline order fulfillment for their team.